CASE STUDIES
I lead PR for Dateability, the only dating app for the disabled and chronically ill, driving earned media and strategic partnerships to build visibility, engagement, and brand authority. I identify compelling story angles and continuously connect with new outlets, writers, and potential influencer and brand partners.
Within seven months: high-profile placements include Associated Press, Cosmopolitan, PEOPLE, and Cheddar, and a notable influencer campaign with Shane Burcaw that generated nearly 400K views from 99% non-followers.
As marketing lead for La Petite Creme, a French-inspired baby care brand sold DTC, at Whole Foods ,and boutiques nationwide, I was brought in at a critical growth stage to build the marketing function from the ground up.
I started with a full marketing audit, evaluating every existing channel, platform, and partner relationship to identify what was working, what wasn't, and where to focus. From there, I developed a comprehensive 2026 marketing plan and multi-year growth roadmap structured around four pillars: Customer LTV, Conversion Efficiency, Owned Demand, and Marketing Operations — with quarterly goals, KPIs, and budget allocations tied to a $1.6M+ revenue target.
The roadmap outlined a clear path for building a scalable marketing organization across Brand and Communications, Content and Social, Paid Media, Web and SEO, and Partnerships, giving the founding team a strategic blueprint to execute against as the company grows.
I oversaw marketing and communications for GoBe Kids, a $10M e-commerce brand known for its kids’ meal and snack essentials, sold DTC, on Amazon, in major retailers like Target and Walmart, and in many boutiques around the world.
Press coverage secured during my time at GoBe Kids: Good Morning America, CNN, Today's Parent, Travel + Leisure, Business Insider, sheknows, TLC, The Kitchn, HuffPost, theSkimm’, BuzzFeed, Newsweek, PureWow, and Glamour.
I directed GoBe’s organic and paid content strategy across social media, email, influencer marketing, and web. I also led the strategy for high-profile initiatives, including a Shark Tank pitch and a crowdfunding campaign that raised $700,000+ for new product development.
In addition, I partnered closely with the COO to research and cultivate relationships with key international markets and sellers, which resulted in a 33% increase in international growth from Q2 to Q3 2024.
As the fractional CEO of Hello Mamas, a highly engaged community of more than 200K moms, I led a full-scale brand and content strategy overhaul, streamlining efforts by phasing out non-revenue-generating initiatives and focusing on the channels where moms are most active: social, email, and web.
I owned end-to-end business operations, leading strategy and execution across content, brand partnerships, and agency management to drive growth and engagement. I managed relationships with brand partners, all from the parenting/motherhood spaces, on content partnerships and social collaborations.
In 2021, I partnered with the Global Shea Alliance (GSA) to lead marketing for their virtual annual conference and 10-year anniversary celebration, bringing together 800+ global attendees, far surpassing the original goal of 500. GSA works with brands worldwide to promote the sustainable use of shea in food and cosmetics.
One major challenge was executing seamless English/French translation. I worked closely with GSA leadership, translators, and the event platform, while also creating speaker training materials, marketing content, and providing live virtual support.
Following the conference’s success, GSA extended my contract to develop the marketing plan for its $65.5M, 10-year fundraising campaign and provide ongoing communications support.
Over a three year period from 2020 to 2023, I led The Cleanie Awards, the #1 awards program in clean energy. Responsibilities included sourcing and managing the advisory board, judging panel, and sponsors, as well as creating and executing a full communications strategy across web, social, and email.
Despite the challenges of the global pandemic, the 2020 program saw a double-digit increase in submissions and a 200% increase in sponsorships compared to 2019. The Cleanie Awards renewed my contract for 2021 and 2022, leading to triple-digit participation growth year-over-year.